To induce an increase in the quantity demanded of its product, a monopolist must reduce the
A. quality of its product and thereby generate a downward shift its ATC curve.
B. price of its product and thereby generate a rightward movement along its demand curve.
C. price of its product and thereby generate a rightward shift in its demand curve.
D. quality of its product and thereby generate a downward movement along its ATC curve.
Answer: B
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