The work of the copywriter and the art director is always subject to approval. Describe the approval process.
What will be an ideal response?
The larger the agency and the larger the client, the more formidable this process becomes. A new ad concept is first approved by the agency's creative director. Then the account management team reviews it. Next, the client's product managers and marketing staff review it, often changing a word or two or sometimes rejecting the whole approach. Both the agency's and client's legal departments scrutinize the copy and art for potential problems. Finally, the advertiser's top executives review the final concept and text.
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