Al Ries suggested that using one word as the product or company would create a stronger brand. What was the reasoning behind this suggestion?
a. It would be easier for consumers to remember.
b. It would leave it to the consumer to fill in the blank.
c. It would force the product to represent one singular goal.
d. It would encourage linkage between the company and its service.
a. It would be easier for consumers to remember.
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