Why are new competencies needed in the PR field?

a. There are more practitioners in the field.
b. There are more clients using PR than in previous generations.
c. There is a new emphasis on accountability in the PR field.
d. There are new roles emerging in the PR workforce.


d. There are new roles emerging in the PR workforce.

Communication & Mass Media

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In a small group the person who emerges as the tension-reliever has sometime performed the role of class clown in elementary school. The class clown, like all roles cannot be played in isolation. It requires positive reinforcement from the class and negative reinforcement from the teacher. This suggests that __________

A. role emergence is a reciprocal process B. roles and communication are less important that status C. role emergence depends primarily on individual personality D. role emergence is a static process E. role emergence depends on the level of secondary tension

Communication & Mass Media

For mediation about this dispute, Tatiana and Jane bring the case to a community center dispute resolution service. There, they learn that they process facilitative mediation. Thus, these two friends realized that:

Tatiana and Jane have been friends for many years. One day, Tatiana decided to sell her two-year-old car, and Jane told her she would like to buy. The car appears to be in excellent condition, as indicated by Tatiana. They agree on the price ($12,000) and in the payment plan (monthly payments of $1,000 for 12 months). Since the car is still under manufacturing warranty, it was transferred to Jane as part of the agreement. To complete the purchase, they took the car to one of the manufacturer’s approved auto shops to be checked, where they were told the car was in good condition besides the normal use. After two months with the car, Jane noticed there was a problem with the transmission. She took it back to the same shop, and was told they would need to work on the transmission, which would cost her about $1,200. This repair was not covered by the warranty, so Jane decided to ask Tatiana to pay for it, who replied indicating she did not know about it and that she would not pay. However she offered Jane a contribution of $200 to help with the repair cost because they were close friends. Jane refused and told her she would take her to court. Instead, they are headed for mediation to solve this dispute. a. the mediator’s objective is to have them reach a solution. b. they cannot meet with each other during the mediation process. c. the mediator expects them to sign the agreement her or she brought to them. d. the mediator does not expect parties to talk to each other.

Communication & Mass Media

_________________ _______________ are independent yet complementary firms that are linked to share critical expertise and resources

Fill in the blank with correct word

Communication & Mass Media

Lyrical movements make an audience respond to the movements' beauty rather than suggest a symbolic expression or idea

Indicate whether this statement is true or false.

Communication & Mass Media