An ad is illegal if it contains or omits information that
a. is likely to mislead a reasonable consumer.
b. is key to the consumer's decision to buy.
c. both a and b
d. neither a nor b
C
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After her presentation on the arguments for and against addressing global warming issues, Bonita received praise from Professor Bronstein regarding how she dressed for success, controlled her unintentional body movements, and how she projected her voice so that everyone in the audience could hear her. This type of feedback is known as which of the following?
A. delayed B. message-focused C. low-monitored D. person-focused
Which of the following refers to the course that a product's sales and profits take over its lifetime?
A) total product process B) service life C) product mix D) product life cycle E) marketing mix
Each firm makes financing decisions about the proportion of funds to obtain from owners, long-term creditors, and short-term creditors
Indicate whether the statement is true or false
Zeus, Inc. produces a product that has a variable cost of $9.50 per unit. The company's fixed costs are $40,000. The product sells for $12.00 a unit and the company desires to earn a $20,000 profit. What is the volume of sales in units required to achieve the target profit? (Do not round intermediate calculations.)
A. 17,000 units B. 24,000 units C. 4,000 units D. 16,000 units