Brand differentiation occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less of the brand
Indicate whether the statement is true or false
FALSE
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How is gross margin percent calculated?
A. Gross margin divided by net sales B. Add operating and interest expenses together and divide by gross sales C. Divide net profit by net sales D. Cost of goods sold divided by gross sales E. Net sales multiplied by gross margin
Reporting on trends is attractive to connectors, especially when they can
A) sell advertising to accompany their stories. B) demonstrate new products on television and online. C) convince investors to purchase stock in a company. D) get celebrities to endorse these trends. E) relate a trend to the interests of their particular community.
American firms contribute to reverse brain drain from the U.S. by
A. outsourcing knowledge work, which pulls talent back to the home country. B. hiring globally. C. encouraging their best U.S. researchers to accept foreign postings. D. terminating foreign workers.
Unethical managerial behavior tends to be driven by such factors as
A. overzealous or obsessive pursuit of personal gain, wealth, and other self interests; a company culture that puts the profitability and good business performance ahead of ethical behavior; and heavy pressures on company managers to meet or beat performance targets. B. a lack of training in what is ethical and what is not. C. confusing differences between what is ethical behavior in one's personal life and what is ethically permissible in business. D. widespread managerial belief in the ethical universalism school of thinking. E. widespread managerial belief in the ethical relativism school of thinking.