Describe three ways in which corporate social responsibility differs from conscious marketing.
What will be an ideal response?
Answers will vary, but student responses should include information from Exhibit 4.2: How Conscious Marketing Differs from CSR.
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Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?
A) Hewlett-Packard B) Compaq C) Dell D) Acer E) Sony
Ben's Climbing Gear, Inc has direct material costs as follows: Actual units of direct materials used 20,000 Standard price per unit of direct materials $2.50 Materials quantity variance--favorable $5,000 What was Ben's standard quantity of material allowed?
a. 18,000 b. 24,000 c. 20,000 d. 22,000
Only in communist countries do governments own the factors of production.
Answer the following statement true (T) or false (F)
Most developing nations share the following characteristic(s):
A. political stability based on a nondemocratically elected government. B. a broad range of products for export, usually based on basic manufacturing. C. a productive agricultural sector that supports much of the population. D. high savings rates. E. unequal distribution of income, with a very small middle class.