At the Wilson Agency, PR, advertising, product development, and research specialists coordinate their efforts to ensure that messages to the target audience are clear and consistent across all media platforms. The Wilson Agency is using which of the following?

a. integrated marketing communications
b. proactive public relations
c. comprehensive media relations
d. controlled communications channels


a. integrated marketing communications

Communication & Mass Media

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Describe how mass communication in the form of a movie in influences our perception, culture, attitudes and behavior

What will be an ideal response?

Communication & Mass Media

Radio writing is a "substitute" for TV

a. TRUE b. FALSE

Communication & Mass Media

All state Foundation joined with the YWCA and Fleishman Hilliard to promote the Purple Purse Campaign, which focused on the problem of _________

A) alcoholism among women B) poverty among older women C) the velvet ghetto D) animal rights E) domestic violence

Communication & Mass Media

Which of these processes is part of the perception process?

a. retention b. sensation c. interpretation d. definition

Communication & Mass Media