Delta Airlines is among the companies experimenting with selling products and services on their Facebook pages. The idea is to make purchasing even easier for customers who may spend large portions of the day with Facebook active on their computers or mobile devices. There is no need even to navigate to Delta's website-users can book a trip in Delta's "Ticket Agent" application without ever leaving Facebook. Which element of the marketing mix does this represent?
A. promotion and value communication
B. price and value capture
C. positioning and value promotion
D. product and value creation
E. place and value delivery
Answer: E
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On January 1, a machine with a useful life of five years and a residual value of $3,000 is purchased for $15,000 . What is the depreciation expense in year 2 using the double-declining-balance method?
a. $3,600 b. $4,800 c. $4,080 d. $6,000
The quality of being capable of “making a difference in a decision by helping users to form predictions about the outcomes of past, present, and future events or to confirm or correct expectations” is referred to in the conceptual framework as:
a. reliability. b. relevance. c. representational faithfulness. d. understandability.
What is the name for the legal process by which a plaintiff can learn the location of a defendant's bank account?
A) garnishment B) debtor examination C) writ of seizure D) execution E) discovery
Answer the following statement(s) true (T) or false (F)
1. Once an organizational chart is developed it shows a very specific view of the formal structure of the organization, and, as such, never has to be revised or updated. 2. Formal authority is the right to give orders and set policy. 3. Delegation is the process by which authority is pushed upward in an organization. 4. Staff authority is advisory in nature and makes recommendations but has no authority to take action. 5. All formal authority is line authority.