Which of the following statements regarding the concept of learning is not true?
A. Marketers have no effect on consumer learning.
B. Reinforcement of the learning process occurs when the response reduces the need.
C. Almost all consumer behavior is learned.
D. Learning refers to the modification of behavior that occurs over time due to experiences and other external stimuli.
E. Learning typically begins with a stimulus that encourages consumers to act to reduce a need or want.
Answer: A
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