In theory, how does Evaluative Priming work as a measure of attitude?
a. Presentation of an attitude object automatically activates an evaluation of it, making people faster to identify congruent adjectives over incongruent ones.
b. Presentation of the attitude object automatically activates extrapersonal associations with the object, improving attention to relevant words.
c. Presentation of the attitude object across trials improves memory performance for words that share the same connotation.
d. Presentation of the attitude object across trials improves attention to words that share the same connotation.
Ans: a
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