The two types of costs a marketer needs to consider when setting prices are:
A. primary and secondary
B. variable and fixed
C. marginal and absolute
D. short-term and long-term
E. elastic and inelastic
Answer: B
You might also like to view...
Explain why each of the following persons or groups would be interested in seeing the financial statements of a company. Also state whether each has a direct or indirect financial interest
a. Potential investor b. Internal Revenue Service c. A labor union d. Securities and Exchange Commission e. Potential creditor f. Management g. Economic planners
During the mature partnership phase of leadership making, ______.
A. roles are tested B. exchanges are medium quality C. influences are mixed D. interests are group focused
The following lettered items represent a classification scheme for a multistep income statement. In the blank next to each account, write the letter indicating to which category it belongs. a. Revenues d. General and administrative expenses b. Cost of goods sold e. Other revenues and expenses c. Selling expenses f. Not on income statement _____ 1. Interest Income _____ 6. Utilities Expense for
Store _____ 2. Accumulated Depreciation _____ 7. Interest Expense _____ 3. Sales Returns and Allowances _____ 8. Freight-Out Expense _____ 4. Inventories _____ 9. Office Salaries Expense for Headquarters _____ 5. Company President's Salary _____ 10. Interest Receivable Fill in the blank(s) with correct word
Which of the following is the main factor that has led to the explosion of available data about customers?
a. The increased number of customers b. The increased number of purchases by customers c. The increase number of records due to automatic capture of customer transactions d. Increased customer feedback via online surveys