An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a ________
A) marketing king
B) market nicher
C) segment king
D) guerilla marketer
E) strategic clone
B
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Of the six dimensions of the culturally endorsed leadership theory, which one of these focuses on the leaders’ capacity to inspire and motivate others?
A. charismatic/value-based B. team-oriented C. participative D. autonomous
________ minimizes the distortion of the central tendency caused by outliers.
A. Mean B. Weighted mean C. Mode D. Median
Keller Company is evaluating its two divisions, North Division and South Division. Data for the North Division include sales of $250,000, variable costs of $125,000, and fixed costs of $200,000, 50 percent of which are traceable to the division. Data for the South Division include sales of $300,000, variable costs of $175,000, and fixed costs of $225,000, 60 percent of which are traceable to the
division. Divisional income (or segment margin) for South Division is A) $(100,000). B) $(75,000). C) $(10,000). D) $125,000.
Bravada Enterprises Transactions for Bravada Enterprises are provided below. Sept. 1 Bills are sent to clients for services provided in August for the amount of $2,200. Sept. 9 Barlue Furnishings delivers $1,500 of office furniture and $500 of office supplies to Bravada, leaving an invoice for $2,000. Sept. 15 Payment is made to Barlue for the office furniture and supplies delivered on September
9. Sept. 23 A $630 bill for advertising for the month of September is received. It will be paid on its due date in October. Sept. 30 Salaries of $450 are paid to employees. Refer to the transactions that occurred at Bravada Enterprises. The journal entry to record the September 15th transaction will include a debit of $2,000 to: A) Salaries expense. B) Salaries payable. C) Prepaid expenses. D) Accounts payable.