The product Centrum Silver is positioned as a vitamin supplement for older adults. The makers of Centrum Silver have segmented the vitamin market on a ____ basis.
A. behavioristic
B. demographic
C. psychographic
D. brand-related
E. geographic
Answer: B
You might also like to view...
Upon receipt of customers' checks in the mailroom, a responsible employee should prepare a control listing. A copy of the listing should be sent to the:
A. treasurer to compare the listing with the monthly bank statement. B. internal auditor to investigate the listing for unusual transactions. C. accounts receivable bookkeeper to update the subsidiary accounts receivable records. D. entity's bank to compare the listing with the deposit slip.
Horizontal price fixing is also called resale price maintenance.
Answer the following statement true (T) or false (F)
What is the ideal line length of a web page?
An apparent way of generating value through unique, novel, or desirable products or services that have not been previously exploited” is the definition of what term?
a. an opportunity b. an idea c. an innovation d. an invention