Which of the following situations would cause the margin of safety to be negative
a. The fixed cost are less than the contribution margin.
b. Operating leverage is less than 100.
c. Sales volume is less than the break-even point.
d. The variable costs exceed the fixed costs.
c
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Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average
consumer. The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a(n) ________. A) transactional leader B) opinion leader C) role model D) gate-keeper E) international marketer
When firms look for new users in groups that have never used the product before, the firm is using the ________ strategy
A) new-market segment B) market-penetration C) geographical-expansion D) product development E) diversification
________ are offers of a trial amount of a product
A) Samples B) Coupons C) Premiums D) Rebates E) Price packs
Dual listing of a stock leads to a decrease in the marketability of the stock.
Answer the following statement true (T) or false (F)