Audio and video clips are the principal technologies used to deliver advertisements to cell phones
Indicate whether the statement is true or false
FALSE
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An auto parts supplier divides repair shops into those with the lowest, medium, and highest potential levels of sales and profits, which means the segmentation approach being used is:
A) industry B) geographic C) customer value D) usage
Answer the following statements true (T) or false (F)
1. When Carla revises the waitstaff schedule at her restaurant to have more personnel available during the newly busy breakfast rush, she is engaged in organizing. 2. When Shannon reviews reports and determines that she has four underperforming salespeople with whom she will need to talk, she is performing the controlling managerial function. 3. When a manager is motivating others to work hard to achieve the organization's goals, she is engaged in the management function of leading. 4. Tucker recently attended a dinner for the new CEO. He came away feeling very excited and anxious to do his part to help the company achieve its goals. In this instance, the CEO was performing the management function known as planning.
A firm's ________ is its entire range of products
A) product line B) product mix C) marketing mix D) promotional mix E) positioning strategy
A federal agency ordered KFC to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. Which agency had the authority to issue this order?
A) the Federal Trade Commission B) the Food and Drug Administration C) the Consumer Product Safety Commission D) the Interstate Commerce Commission E) the Federal Communications Commission