Which sentence uses correct capitalization?
A) Alyssa grabbed a starbucks coffee for a long night of work on her apple computer.
B) Alyssa grabbed a Starbucks Coffee for a long night of work on her Apple Computer.
C) Alyssa grabbed a Starbucks coffee for a long night of work on her Apple computer.
C
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In terms of a radio advertisement, if a consumer can see the image in the mind, then the effect is:
A) greater than if the consumer could see the actual visual B) greater only if the image is concrete C) greater only if the image is abstract D) greater than an ad with an abstract image, but less effective than an ad with a concrete image
In the communication stage of the value creation and delivery sequence, marketing must determine specific product features, prices, and distribution channels
Indicate whether the statement is true or false
When a manufacturer requests a behavior that is warranted under the contract, the manufacturer is using coercive power
Indicate whether the statement is true or false
Which of the following is true when determining the correct tone for a document?
A) The tone should meet the audience's expectations. B) The tone should be based on the writers relationship with the audience. C) The tone should reflect the personality of the writer. D) The tone should be academic. E) The tone should be formal.