One of the reasons early publicity firms didn't stay in business very long was a lack of credibility

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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Josh and Mark take turns exchanging information about their plans for the day during their morning chat over coffee. Their conversation best demonstrates that communication is

A) unintentional. B) interactive. C) ethical. D) cognitive. E) multicultural.

Communication & Mass Media

Statements that contain the word “is” (“Luis is an active guy”) may lead to the assumption that people are unchanging

Indicate whether the statement is true or false

Communication & Mass Media

______________________ is spoken dialogue or narration heard by the viewer but that is not voiced directly by a character in the scene. This includes interior monologues or thoughts of a character, narration by a character or unseen narrator, commentary such as in a documentary film, or voices imagined or remembered in the minds of characters in the story.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The primary strength of using an expert as evidence is that it

A) invites empathy. B) enhances credibility. C) amplifies the scope. D) alters perception.

Communication & Mass Media