In today’s technologically advanced world, even a mobile device can function as a matchmaker for love and friendship connections. Looking for love nearby is a common practice, and growing numbers of people now use which kinds of applications to make instant dates based on proximity?
A. cell phone
B. fax machine
C. typewriter
D. mimeograph machine
A. cell phone
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Compilation Reporting A banker friend and you were discussing compiled financial statements. He said," When CPAs associate their name with compiled financial statements, their only responsibility is to the client and that is limited to the proper
summarization and presentation on the financial statement information provided by the client. The opinion clearly states that the auditor has not conducted an audit and does not express an opinion on this fair presentation. Therefore, if users rely on compiled financial statements, they do so at their own peril and can never hold the CPA responsible for inadequate performance. Users should interpret the financial statements as if they had been prepared by management.". REQUIRED: How would you respond to your friend?
Which of the following refers to a behavioral segmentation variable that involves segmenting markets into nonusers, ex-users, potential users, first-time users, and regular users of a product?
A) user status B) usage rates C) gender status D) income status E) loyalty status
________ marketing features marketing messages and promotions delivered to on-the-go consumers through their handheld devices
A) Kiosk B) Ambush C) Direct-mail D) Mobile E) Catalog
Organizing for global product standardization requires __________, an especially difficult task for multiproduct companies.