The price of the good or service is a key decision for a marketer because it most significantly and directly affects the product's:

A. distribution
B. costs
C. demand
D. promotion
E. quality


Answer: C

Business

You might also like to view...

Although the preparation of a consolidated balance sheet requires elimination entries, a consolidated income statement may always be prepared without any elimination entries

Indicate whether the statement is true or false

Business

Corrective action is necessary even if a variance is insignificant

Indicate whether the statement is true or false

Business

Do men and women have different leadership styles, or are any differences rather superficial and not key to the major leadership styles? What did the world wide study find with regard to gender differences and leadership?

What will be an ideal response?

Business

The above diagram shows a balance sheet for a certain company

Balance Sheet Assets Liabilities Current Assets Current Liabilities Cash 48 Accounts payable 35 Accounts receivable 25 Notes payable/short-term debt 5 Inventories 16 Total current assets 89 Total current liabilities 40 Long-Term Assets Long-Term Liabilities Net property, plant, and equipment 121 Long-term debt 137 Total long-term assets 121 Total long-term liabilities 137 Total Liabilities 177 Stockholders' Equity 33 Total Assets 210 Total Liabilities and 210 Stockholders' Equity All quantities shown are in millions of dollars. How would the balance sheet change if the company's long-term assets were judged to depreciate at an extra $5 million per year? A) Net property, plant, and equipment would rise to $126 million, and total assets and stockholders' equity would be adjusted accordingly. B) Net property, plant, and equipment would fall to $116 million, and total assets and stockholders' equity would be adjusted accordingly. C) Long-term liabilities would rise to $131 million, and total liabilities and stockholders' equity would be adjusted accordingly. D) Long-term liabilities would fall to $111 million, and total liabilities and stockholders' equity would be adjusted accordingly.

Business