Explain each step in the consumer buying process

Question

What will be an ideal response?

Answer 1

Answer: The consumer buying process begins with problem/need recognition. At this point, the consumer likely knows there is a product or service available in the marketplace that will fulfill the problem or need. The consumer then seeks information. This process is not always extensive, but before making major purchases, most people seek information from personal sources, public sources, and experience. After seeking information, the consumer has come up with some alternatives; the next step is to evaluate those alternatives. When making a product or service choice, most consumers evaluate alternatives based on price, availabilities, guarantees, etc. A list of pros and cons is often developed for each alternative. Finally, the consumer chooses from among the alternatives when making the purchase decision. Post purchase evaluation includes the consumer's perceptions about the product or service after the purchase. At this point, the consumer feels a certain level of satisfaction or dissatisfaction with the purchase.