The two dimensions used by Trompenaars to classify cross-cultural organizational cultures include:
a. egalitarian-hierarchical and person-task
b. tight-loose and vertical-horizontal
c. proactive and reactive
d. high context and low context
a. egalitarian-hierarchical and person-task
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The __________ is designed to monitor and enforce trade agreements.
A. World Bank B. WTO C. IMF D. GATT E. EU
Functional names differ from evocative names in that functional names ________
A) are derived from the basic benefit provided by the product B) do not have any association with a core customer benefit C) are built from root words and morphemes D) are poetic constructions based on the rhythm of saying them E) are associated with positive attributes or feelings
________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands
A) Points-of-parity B) Points-of-difference C) Points-of-inflection D) Points-of-presence E) Points-of-divergence
According to the SPM, ______.
A. every task performed in every area of a firm has an impact on the firm’s bottom line B. every task performed in every area of a firm has an impact on the firm’s product quality C. every task performed in every area of a firm has an impact on the firm’s production capability D. every task performed in every area of a firm has an impact on the morale of the firm’s employees