CHOOSE ALL THAT APPLY. As a critical listener, which criteria must you use to evaluate the evidence of the material being provided?

a. Quality
b. Quantity
c. Assumption
d. Verifiability


a. Quality , b. Quantity and d. Verifiability

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. Cable news had as much impact on broadcast news as online media has had on cable news. 2. Most radio and television stations today operate independently. 3. Reporters for most radio and TV stations are often responsible for writing copy and advertisements. 4. The following is an example of an active-voice sentence: The little white dogs were adopted by one family in less time than most adoptions take. 5. When formatting radio stories, the copy lead is called a slug.

Communication & Mass Media

Most of us are born with which language ability?

A. to form words B. to make speech sounds C. to understand meaning D. to create sentences

Communication & Mass Media

Collecting information about audience members concerning their age range, gender, and ethnicity is part of

A) a situational analysis. B) a psychological analysis. C) a diversity analysis. D) a demographic analysis.

Communication & Mass Media

The Scientific Management viewpoint described direction of message flow in organizations as primarily ______________

Fill in the blank with correct word

Communication & Mass Media