Despite the Gillette Amendment, the public relations clout of the president includes all the following EXCEPT ________
A) traveling with his own media entourage
B) exerting influence on the nation's agenda by controlling the "bully pulpit"
C) directing the media's search for truth
D) his every statement or move intriguing the media
C
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The study of guests is important because ______.
a. sometimes they do what you want and sometimes they don’t b. managing guests is like making cars—you have to study them to understand them c. your guest defines the value and quality of your service d. guest-focused organizations have higher employee morale
Which of the following statements about employee rights is true?
A. Employee rights are based on what the employer deems is fair and equitable. B. Privacy is only an employee right with private firms not public entities. C. The terminate-at-will rule first came about during a 1940 court case. D. Reciprocity is an employee right guaranteed by federal laws. E. Cooperative acceptance is an employee right referring to fair treatment.
Demographic segmentation takes into consideration personality traits, lifestyles, and personal
values to group customers into segments. Indicate whether the statement is true or false
In the ______ method, the manager compares an employee to other employees rather than to a standard measure of performance.
A. ranking B. forced application C. alternation ranking D. narrative E. MBO