Which of the following statements about price and customer value is accurate?
A. Customer value is uninfluenced by price.
B. A low price trumps all other customer benefits.
C. A customer will never accept a higher price market offering.
D. A high price is acceptable when it obtains desired benefits.
E. Customer value is only achieved from a low price.
Answer: D
You might also like to view...
____________________ is the quality of accounting information that allows a user to analyze two or more companies and look for similarities and differences
Fill in the blank(s) with correct word
All of the following are the fundamental bases for future payoffs to equity shareholders and share value except:
a. earnings b. cash flows c. dividends d. depreciation
Which of the following scenarios best illustrates a franchise?
A) The owner of a coffee plantation agrees to export coffee beans to stores in Italy. B) An automobile manufacturer imports materials required for car manufacture from a distributor in Canada. C) An online merchandising company builds a warehouse in Great Britain. D) A fast food restaurant permits a business owner in Belgium to operate a restaurant that uses its trademark.
________ is the specific amount of profit one expects to achieve in a business.
A. The breakeven point B. A benchmark C. The sales income D. A profit goal