________ strategies involve developing and selling new products to people who are already purchasing the firm's existing products.
A. Diversification
B. Market development
C. Penetration
D. Product development
Answer: D
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The concept of ________ lends even more importance to the salesperson's customer-relationship-building abilities
A) sales-force territory B) sales promotion C) sales-force management D) salesperson-owned loyalty E) sales-force structure
Communicating with people in the United States and other countries who have roots in an environment different from yours is called:
A. cross-cultural communication. B. local communication. C. internal communication. D. external communication.
The new insurance policy for employees ____ each individual to pay more for name-brand drugs
A) require B) requires
If a party has presented a complaint to the Equal Employment Opportunity Commission about
alleged discrimination in violation of the Civil Rights Act of 1964, and the EEOC decides not to bring a suit on behalf the employee, the EEOC will issue a(n): A) Injunction to prevent the illegal behavior in the future. B) Order of dismissal of the complaint. C) Judgment in the employer's favor. D) Right to sue letter. E) Notice of the complainant's right to appeal to the appropriate court of appeals.