The __________ effect occurs when a rater evaluates one employee who is very strong in a number of dimensions such that, by comparison, the next employee is likely to appear weak, even if he is an average worker by other measures
A) contrast
B) halo
C) comparison
D) relativity
Answer: A
Rationale: The contrast effect occurs when a rater evaluates one employee who is very strong in a number of dimensions such that, by comparison, the next employee is likely to appear weak, even if he is an average worker by other measures.
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