Why is the image of telemarketers more positive in business marketing than it is in consumer marketing?
What will be an ideal response?
Telemarketing is more successful and more profitable for business markets than consumer markets because the telephone allows sellers to stay in contact with smaller customers. It costs far less than an in-person sales call and lets the small customers know they are important to the company. Telemarketing does not have the poor image in business-to-business marketing that it does in consumer marketing, where consumers often associate telemarketing with unwanted interruptions. Consumers have responded positively to the National Do Not Call Registry, which allows them to limit the number of telemarketing calls they receive.
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Yuran Inc, a designer and seller of lifestyle products and inexpensive furniture, has decided to engage in brand integration to advertise its products
The decision coincides with Yuran's plan to release a new line of coffee tables that fold easily and do not take up much space. What are the different ways in which Yuran can achieve brand integration?
The growth of the service sector in the United States has ______.
a. limited the number of career possibilities for professionals in supply chain management b. been about the same as the growth in manufacturing sector c. led to the decline in importance for supply chain management as this is relevant only to physical goods and services d. increased career opportunities for professionals in supply chain management
Which section of a proposal typically identifies the problem and discusses the goals or purposes of the project?
A) Background B) Staffing C) Budget D) Authorization Request
Sonya and Taylor enter into an oral contract that is required to be in writing to be enforceable. Such a contract is normally
a. voidable by a party who does not wish to follow through with it. b. void. c. valid. d. voidable but only by consent of both parties.