During the ad development process, an advertiser puts images representing scenes from the commercial in a document along with descriptions. Her aim was to get an idea of how the ad would look once it was produced. What is the output of this process called
a) Storyboard
b) Appeal
c) Illustration
d) Copy platform
ANS: a
You might also like to view...
Explain how communication can be both representational and presentational.
What will be an ideal response?
Bianca began her speech with a vivid description of a typical waiting area in an
emergency room of a public hospital. She described the different areas of the emergency room and where each part of the emergency room was located in relationship to the other parts. What organizational pattern can you identify in Bianca's speech? a. chronological b. spatial c. topical d. cause–effect
Communication researcher Milton Bennett calls the ultimate other-oriented principle the "Platinum Rule," which states: __________.
A. Do to others as you would have them do to you. B. Do to others as you assume they themselves would like to be treated. C. Do to others the best you can do. D. Do to others what you think will benefit them most.
Answer the following statements true (T) or false (F)
1. Homogeneity is important for understanding Japan's culture and communication. 2. Because it is an island country, Japan was little affected by foreign influence until the mid-19th century. 3. Japan's Westernization was criticized by other Asian countries 4. How baseball is played in Japan reflects the Japanese culture. 5. Japan’s culture has been characterized by an inability to adapt imported culture and technology to traditional culture.