An essential part of marketing strategy is target market strategy. Selection of target market(s) drives marketing objectives and selection of the marketing mix (the four Ps). What are the three general strategies for selecting target markets?
What will be an ideal response?
The strategies are to:
| · | appeal to the entire market with a single marketing mix |
| · | concentrate on only one segment of the market |
| · | appeal to multiple market segments using multiple marketing mixes |
You might also like to view...
A lease agreement included the following provisions: Inception of the lease: 1/1/2014 Annual lease payments of $6,000 are due 12/31/2014, 12/31/2015, 12/31/2016 Annual lease payments of $4,000 are due 12/31/2017, 12/31/2018, 12/31/2019 The lease calls for a total of six lease payments. The lessor's implicit rate of return is 12%. The lease is a capital lease to the lessor. How much interest
revenue is recognized in 2014 by the lessor, assuming a calendar-year fiscal year? a. $3,600 b. $3,419 c. $2,550 d. $2,118
Decentralization is a transfer of authority from the top to the lower level of an organization
Indicate whether the statement is true or false
Actual throughput level is referred to as?
a. Actual capacity b. Benevolent capacity c. Constrained capacity d. Effective capacity
The labor movement is aggressively lobbying for the enactment of the ________________________ which would help to remedy the perceived deficiencies in the NLRB through changes to the certification election process, increases in penalties for NLRA violations, and a provision for final and binding arbitration in disputes over first contracts.
Fill in the blank(s) with the appropriate word(s).