Direct-advertising copy is used only in written form and is widely distributed

Indicate whether the statement is true or false


False .

Communication & Mass Media

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________ is a process in which you construct a mental image of yourself giving a successful speech

Fill in the blank(s) with correct word

Communication & Mass Media

The principle of utility most closely parallels the democratic principle of majority rule

Indicate whether this statement is true or false.

Communication & Mass Media

A talk by the famous chef Wolfgang Puck about his career as a television chef is most likely to take the form of a(n)

a. speech of explanation. b. demonstration. c. oral report. d. lecture.

Communication & Mass Media

When talk radio hosts accuse president Barack Obama of being a Muslim, they are breaking which of these ethical principles??

a. identify values b. look for principles c. ?Clarify loyalties d. veil of ignorance

Communication & Mass Media