Subway and Dunkin' Donuts are examples of a ________

A. manufacturing franchise
B. processing plant franchise
C. chain-style business
D. distributorship


C

Business

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________ is the degree to which a customer will select a particular brand when a purchase from the product category is being considered

A) Customer satisfaction B) Product championship C) Customer lifetime value D) Customer loyalty E) Customer perceived value

Business

The creation of a marketing-mix model requires the use of a software package that maximizes marketing-mix elements with respect to particular financial outcomes

Indicate whether the statement is true or false

Business

A work order is a list of the hierarchy of components, their description, and the quantity of each required to make one unit of the product

Indicate whether the statement is true or false

Business

In the context of protecting your start-up, _____means using metrics, creative strategies, and state-of-the-art technology to accelerate the advancement of your brand, service, or product far beyond the norm.

A. growth hacking B. crowdfunding C. activity-based costing D. backscratching

Business