Which of the following action elements is required for successful Marketing (Big M)?
A. Ensuring that everyone in an organization understands the concept of customer orientation
B. Creating market-driven, not market-driving, strategies
C. Remembering the fact that the marketing department is where Marketing (Big M) takes place
D. Aligning all internal organizational processes and systems around the product
E. Find somebody at the lower level of the firm to consistently champion this Marketing (Big M) business philosophy
Answer: A
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Jake had grown tired of working on the family farm and was considering moving away. However, his parents told him, "If you'll stay and help us, we'll leave you the farm when we die." As a result, Jake decided to stay on the farm and worked there for the next twenty years. However, when his parents finally died, Jake learned that they had left the farm to his brother, Nathan. Jake filed suit against his parents' estate to enforce their promise of leaving him the farm. Which of the following would be true of this scenario?
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