Describe the current state of newspaper readership. How will this affect the future of the newspaper as an advertising medium, as a business, and as a cultural force?

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Maureen had very favorable reviews, performed well in the company over the last ten years, and proven herself as a leader

However, time after time Maureen was "passed over" for promotions and the company hired men who were not as well qualified. This is an example of a. perceptual bias. b. gender symmetry. c. the glass ceiling. d. minority preference.

Communication & Mass Media

One way to promote effective communication in meetings is to

a. take notes. b. follow Robert's Rules of Order consistently. c. take notes and focus on past accomplishments. d. share information or knowledge.

Communication & Mass Media

Which of the following is a problem in personal interviewing?

a) Unstructured question format b) Multistage sampling c) The possibility of interviewer bias d) Low response rate

Communication & Mass Media

Describe the recommendations of the PRSA Code Provisions of Conduct regarding disclosure of information and give an example of improper conduct under this provision.

What will be an ideal response?

Communication & Mass Media