The type of variables which produce responses that belong to groups or categories, such as responses to yes or no questions, are called:

A) continuous numerical variables.
B) discrete numerical variables.
C) categorical variables.
D) inverse variables.


C

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________ is the percentage change in one product's sales due to a percentage change in a marketing variable (such as price) for another product

A) Reverse-elasticity B) Demand-elasticity C) Cross-elasticity D) Supply-elasticity

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If there are so many advantages to selling national brands, why do retailers still carry private-label brands?

A. National brands offer a retailer more flexibility on how merchandise is displayed and advertised. B. Private-label brands yield higher profits to retailers. C. National brands have better quality overall than private-label brands. D. Private-label brands require less investment for a retailer from design to display. E. Customers have loyalty to national brands.

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Kenny Michaels is a sophomore in college and he has belonged to a fraternity for two years. This fraternity “hazes” or actively initiates its pledges or potential members. These activities sometimes include dangerous and/or illegal activities. Kenny willingly and eagerly participates in these hazing activities. What level of moral development characterizes Kenny’s beliefs and actions?

a. pre-conventional b. conventional c. post-conventional d. ultra-conventional

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Which of the following reasons identifies that values are important to OD practitioners as consultants learn to work with the client to develop programs that meet the client’s needs and maintain the objectives and underlying values ?

a. Values provide a larger vision that extends beyond any individual intervention. b. Values distinguish OD from other methods of consulting and change. c. Values can help prompt dialogue and clarify positions. d. Values help evaluate how well something went.

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