What is the concept that assumes consumers will favor widely available and attractively priced products?

A) product concept
B) production concept
C) selling concept
D) marketing concept
E) societal marketing concept


B

Business

You might also like to view...

________ are geographic concentrations of interconnected companies and institutions in a particular field, which constitute a critical mass

A) Districts B) Clusters C) Mill towns D) Creative cities

Business

Why are vendors in a better position to manage a category than a smaller retailer?

A. Vendors have superior information through their focus on a specific category. B. Retailers manage brands more often than categories. C. Retailers are traditionally poor category managers. D. Vendors work to manage higher sales within their companies. E. Retailers managing merchandise groups have little experience with categories.

Business

Savings accounts and money market funds are examples of investments taxed under the Current Model.

Answer the following statement true (T) or false (F)

Business

Which of the following statements is true about foreign bonds?

A. The interest rate on foreign bonds is adjusted annually for inflation. B. Foreign bonds are bonds sold in a foreign country and are denominated in the currency of the country in which the issue is sold. C. Foreign bonds are bonds sold by a foreign borrower but convertible to bonds issued in the foreign country. D. The term Eurodebt specifically applies to any foreign bonds denominated in U.S. dollars. E. The interest rate on foreign bonds is adjusted annually for exchange rate fluctuations.

Business