Discuss the effects of low elaboration and high elaboration on the speaker's message.
What will be an ideal response?
- Elaboration refers to the listener's tendency to think about information related to the speech topic.
- Listeners that have relatively high elaboration (or the tendency to think more about the information) will be persuaded as a result of systematic thinking about the message.
- Listeners with relatively low elaboration (or the tendency to dismiss information and think less about it) will be persuaded through "shortcuts" such as how the speaker is dressed.
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What will be an ideal response?
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a. raw numbers. b. summary figures. c. statistics. d. mathematical theories.
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Indicate whether the statement is true or false