Answer the following statement(s) true (T) or false (F)
1. Copy in B2B advertising is usually more emotional than in consumer advertising.
2. In B2B advertising the customer is usually buying products with their company's money.
3. Business customers do not have wants and needs like traditional consumers.
4. One advantage of B2B advertising is you’re likely to get to work on a single ad, rather than a complete campaign.
5. In agricultural advertising, know that farmers are concerned with being up to date.
1. False
2. True
3. False
4. False
5. True
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We consider getting married, moving in together, buying wedding rings to be ______.
a. cultural performances b. intimate c. commitment d. appropriate
The district manager wants to use visual aids to present a report of projected future profits to the central office. What decision about visual aids should the district manager consider?
a. the characteristics of the audience and occasion b. the communicative potential of various visual materials c. your ability to integrate verbal and visual material effectively d. the potential of computer-generated visual materials
If you want your listeners to understand your ideas what must you achieve?
What will be an ideal response?
Identify and explain the three internal dialectics. Give an example to illustrate both sides of each pole.
What will be an ideal response?