Gross rating points (GRPs) are a measure of the quantity of media included in a given media plan
Indicate whether the statement is true or false
TRUE
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Socioeconomic and demographic characteristics used to categorize respondents are referred to as ________
A) basic information B) classification information C) problem-solving information D) identification information E) quantification information
Which type of market coverage is used for distributing shopping goods such as appliances?
a. exclusive b. selective c. unique d. intensive e. contractual
In order to satisfy the Statute of Frauds sufficiency of writing requirement, generally a writing
must: A) Be a formal, written document. B) Be any written memorandum containing the essential terms of the parties' agreement. C) Be signed by the party against whom enforcement is sought. D) B and C E) A and B
Which of the following is true regarding identification of the goods under Article 2?
a. Only the buyer can identify the goods. b. Identification of existing goods gives the buyer a special property right. c. Identification of fungible goods occurs when the seller separates the contracted units from the whole. d. All of these are correct.