Reasons for conducting exploratory research include ________.
A. discovering differences across demographic characteristics
B. discovering the cause and effect between variables
C. answering the research question
D. assessing competitors' actions in the marketplace
E. identifying characteristics of the target market
Answer: C
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Companies are likely to gain ________ through speedy, convenient, or careful delivery of products
A) price differentiation B) product differentiation C) channel differentiation D) services differentiation E) people differentiation
A budget that is prepared by adding a new budget month as each month expires is referred to as a(n) ______________________________
Fill in the blank(s) with correct word
In a(n) ________ vertical marketing system, one channel member may be placed in a position of channel control.
A. contractual B. organic C. referent D. corporate E. administered
Brant is managing three competing advertising teams within his organization. While there will only be one team picked for the final job, he wants the teams to have an even distribution of power without self- interest, which can reduce team conflict. Which of the five behavioral sciences, related to organizational behavior, could help Brant with this power struggle?
a. Psychology b. Sociology c. Social psychology d. Political science