Explain the difference between a vertical publication and a horizontal publication.
What will be an ideal response?
There are two readership classifications of business publications: vertical and horizontal. A vertical publication covers a specific industry in all its aspects. Horizontal publications deal with a particular job function across a variety of industries.
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Lightning Delivery, Inc purchased a truck on January 1, 2013, for $30,000 . The truck had an estimated life of 5 years and an estimated residual value of $5,000 . Lightning Delivery used the straight-line method to depreciate the asset. On July 1, 2015, the truck was sold for $17,000 cash. The journal entry to record the sale of the truck in 2015
a. decreases stockholder's equity b. increases total assets c. decreases total expenses d. increases net income
Heather writes a novel and copyrights it. She publishes the novel in a magazine in three parts. She notices that her novel has been copied on to a website hosted by Simon. Which of the following statements is true of this scenario?
A) Simon is guilty of copyright infringement even if the magazine is freely distributed and is not accompanied by a copyright notice. B) Simon is not guilty of copyright infringement if Heather has not registered her work. C) Heather cannot prevent her novel from being reproduced if she has not registered her copyrighted novel. D) Heather cannot sue Simon for damages if her copyrighted novel is not registered.
Real-life layout problems can be solved ______.
a. manually b. graphically c. using software d. easily
Business publications directed to wholesalers, dealers, distributors, and retailers are known as
A. craft magazines. B. networking magazines. C. special-interest consumer magazines. D. general business magazines. E. trade magazines.