Western Classics Publishing Company produces updated versions of literary classics targeted for children. Its bookbinding machines are capable of producing 50 books per hour. The unit-related cost of producing books is $2.50, and Western Classics sells its books for $9.50 each. Reading Ready Publishing has asked the company to produce 10,000 copies of a book for $7.50. Western Classics estimates that unit-level costs for the new book will be $3.00, and due to the size of the book, its binding machines will only be able to produce 20 books per hour. Western Classics has a total of 5,000 machine hours of capacity. In addition, to complete the special order, Western Classics will have to purchase an additional special-purpose machine that will cost $8,000.Required:Assume that existing demand

for Western Classics's children's classics is 230,000 units and that the special order has to be either taken in full or rejected. Prepare an analysis that indicates whether or not the special order should be accepted.

What will be an ideal response?



    
Total machine hours available: 5,000 
Machine hours needed to satisfy existing demand (230,000/50) 4,600 
Machine hours available for special order 400 
Machine hours needed for special order (10,000/20) 500 
    
Contribution generated by special order (($7.50 ? $3.00) × 10,000)$45,000 
Less incremental fixed costs 8,000 
Increase in income from special order 37,000 
    
Less contribution lost when 100 hours taken from existing sales ((100 × 50) × $7) (35,000)
Net increase in income if special order is accepted$2,000 
Therefore, the special order should be accepted   

Business

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