Local supermarkets and department stores regularly advertise nationally distributed brand products. Which of the following advertisement types are they most likely to use?
A. Trade advertising
B. Industrial advertising
C. Cooperative advertising
D. Retail advertising
E. National advertising
Answer: D
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Which of the following is NOT a rationale for tariffs?
a. They improve the terms of trade for small and large nations. b. They protect jobs and reduce unemployment. c. They promote growth and development of young industries. d. They promote a level playing field in terms of trade.
When one listens to negative feedback, there is a tendency to ______.
a. stop and ask for positive feedback b. immediately answer with excuses or counter-information c. get up and leave the room d. ask for more
Define identification-based trust.
What will be an ideal response?
The perspective on headquarter–subsidiary relations in MNCs which is based on the assumption that management practice in the home nation is superior is referred to as:
a. polycentrism b. ethnocentrism c. geocentrism d. egocentrism