Which of the following is true about characteristics of business buying?
A. Discussions and negotiations associated with business purchases can require considerable marketing time and selling effort.
B. Suppliers may prefer to sell to customers who place small orders.
C. Orders by business customers tend to be smaller than individual consumer sales.
D. The contract regarding terms of sale of raw materials and component parts is likely to be a short-term agreement.
E. Business purchasing decisions are typically made by one person.
Answer: A
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