Describe three situations in which numbers should be spelled out
Spell out the following:
a . Numbers used as the first word of a sentence.
b. N one through nine if no larger number appears in the same sentence.
c. The first number in two consecutive numbers that act as adjectives modifying the same noun; write the second number in figures. If the first number cannot be written in one or two words, express it in figures also.
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Interactive television (ITV) allows viewers to see an ad in its entirety by pressing a remote button; to order products from home-shopping channels; or choose different camera angles, such as for sporting events
Comments by James Pennefather, brand manager for Smirnoff, UK, based on comparison of traditional TV ads to ITV features included all of the following except: A) "it allows viewers to interact with programming." B) "it is a lot more unproven." C) "it needs further testing." D) "it is a calculated risk." E) "it may or may not succeed."
When a licensing requirement is designed merely to raise revenue, a contract made by an unlicensed person is generally enforceable
a. True b. False Indicate whether the statement is true or false
Permits, licenses, or certificates may be required for your business. Local, county, and state government offices, as well as chambers of commerce, are good places to contact for this information.
Answer the following statement true (T) or false (F)
_____ is designed to stimulate wholesalers and retailers to push specific products more aggressively over the short term.
A. Product placement B. Trade promotion C. Viral marketing D. Consumer promotion