Why is it recommended that the communications arm of an organization do research on the organization before developing communications goals?

What will be an ideal response?


According to Stacks, goals should be informed by research on the organization
and its environment. It is not advisable to develop communications goals without
knowing the organization.

Communication & Mass Media

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If a speaker has a good deal of ________, an audience will take his or her words seriously and be open to new ideas.

A. charisma B. pathos C. knowledge D. credibility

Communication & Mass Media

Special occasions like awards ceremonies, company parties, roasts, and toasts often provide the context for persuasive speeches

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following statements illustrates a task function statement?

A. "It doesn't help to call each other names. Let's stick to the issues." B. "I think Tara's point is well made." C. "Let's make a list of what we still need to do." D. "Do whatever you want, I don't care."

Communication & Mass Media

Ashley will probably be more successful in college if she has good listening skills

Indicate whether the statement is true or false

Communication & Mass Media