Instead of trying to reach every individual on the market, a firm should concentrate its marketing efforts on those individuals most likely to buy its products or services.

Answer the following statement true (T) or false (F)


True

A firm's marketing efforts need to be as clearly stated as its mission or strategy statement. Instead of trying to reach every individual on the market, the firm should concentrate its marketing efforts on those individuals most likely to buy its products or services.

Business

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A shift in the sales mix from products with high contribution margin ratios toward products with low contribution margin ratios will raise the break-even point for the company as a whole.

Answer the following statement true (T) or false (F)

Business

Changes in eating habits are a ________ symptom of stress.

A. physical B. psychological C. behavioral D. financial

Business

A production manager wants to design an assembly line that will turn out 800 widgets per day. There will be eight working hours in each day. What is the optimum cycle time?

A) 36 seconds B) 60 seconds C) 6 seconds D) 3.6 seconds

Business

Your bank offers a 10-year certificate of deposit (CD) that pays 6.5% interest, compounded annually. If you invest $2,000 in the CD, how much will you have when it matures?

A. $3,754.27 B. $3,941.99 C. $4,139.09 D. $4,346.04 E. $4,563.34

Business