What are the advantages and disadvantages of self-produced and third-party events?
What will be an ideal response?
Self-produced events are events a firm conceives and coordinates, while third-party events are put on by an external organization that invites firms to partner with them. Self-produced events have the distinct advantage of being tailored to the firm's products, customers, and overall mission. They do, however, consume a considerable amount of the firm's time and money. Conversely, third-party events can be less of a drain on a firm's resources since another organization has the role of event manager. The downside is that multiple firms typically participate in third-party events and they end up competing for the attention of the event's participants. In addition, the purpose of the event is less likely to align with the marketing goals of any specific firm.
You might also like to view...
________ is one type of qualitative research in which the purposes of the project are disclosed to the respondent or are obvious given the nature of the interview
A) A direct approach B) An indirect approach C) A panel D) A survey E) An informed approach
Explain the factors that lead to a proxy contest. What is its outcome?
What will be an ideal response?
In University of California v. Bakke, ________
a) reverse discrimination existed b) affirmative action plan amounted to a quota c) both d) neither
If the British pound is selling at a premium relative to the euro in the forward market, is the forward price of EUR/? larger or smaller than the spot price of EUR/??
What will be an ideal response?