One way to heighten the audience's interest in a topic is to use similes that juxtapose objects, processes, or ideas in unique and novel ways

Indicate whether the statement is true or false


True

Communication & Mass Media

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When a company wants to put its spokesperson on a talk show with a celebrity, the PR executive plays a crucial role because he is the one who contacts the directors and producers of various programs, and discusses the theme of the program with them

. Which key attribute helps the PR executive handle these activities, and why is this attribute essential? a) Be cooperative with the host; it helps maintain a cordial relationship with the host and takes the show on a positive track b) Be cooperative with the host; it helps maintain a cordial relationship with the host and takes the show on a positive track c) Be prepared for any scenario; it helps tackle any issue that the show may encounter d) Be cooperative with the host; it helps put all the activities on track

Communication & Mass Media

Many scholars argue that race:

A) ?can be determined scientifically through DNA testing. B) ?is a valid means of defining individual and group identities. C) ?is a socially constructed category. D) ?has little effect on identity today. E) ?is easy to measure.

Communication & Mass Media

Which of the following is NOT one of the strategies identified by Houston and Kramarae for resisting the process of muting?

A. developing a more representative language to capture women's uniquely gendered experiences B. studying diaries, journals, quilts, and other artistic expressions of women C. negotiating a shared language that can be understood by dominant and subordinate groups D. naming the strategies of silencing (e.g., ridicule, ritual, harassment)

Communication & Mass Media

Which of the following theories explains how people's attitudes are formed, shaped, and changed through communication and how those attitudes influence behavior?

A. the attitude change theory B. the magic bullet theory C. the limited effects theory D. the two-step flow theory

Communication & Mass Media