ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola. The data are primarily collected through surveys, purchase and media panels and scanners
What kind of service does ABC provide in the marketing research industry?
A) internet service
B) data analysis service
C) limited-service suppliers
D) coding and data entry services
E) syndicated services
E
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One Friday a few years ago, the Big Mac Index suggested that the yen was overvalued relative to the dollar by 70%
When currency markets opened on the following Monday, anyone using the Big Mac Index would conclude that the yen was only 20% overvalued relative to the dollar. What is the most likely explanation for this? A) Japan's Central Bank acted to prop up the yen. B) Inflation in Japan suddenly spiked upward. C) McDonald's headquarters stopped hedging. D) McDonald's Japan reduced the yen price of a Big Mac. E) McDonald's Japan increased the yen price of a Big Mac.
Which of the following is NOT an accurate representation of the content of the discussion on the difficulty of developing a question's precise wording?
A) A single word can make a difference in how study participants respond to a question. B) As little as a one word in a question can result in question bias that will distort the findings of the survey. C) Words that we use commonly in speaking to one another sometimes encourage biased answers when they appear on a questionnaire. D) Any is not listed in the Ten Words to Avoid in Question Development. E) Changing the word the in "Did you see the broken headlight?" to a can make a difference in how people respond to the question.
Which of the following would not be a basis for estimating the useful life of a piece of equipment?
a. Potential production in units b. Potential hours of service c. Historical cost d. Years of service
Which of the following is NOT one of the five primary activities in the value chain?
A. outbound logistics B. inbound logistics C. marketing and sales D. operations E. technology procurement